Haptic is all the rage in IT market

Haptic is all the rage in IT market.
2008/05/14 By Bae, Il-han & Yang, Jong-seok
Haptic (the sense of touch) technology, which is all the rage in mobile phone market, is spreading to a wide variety of IT products including navigation and large billboard as well as other mobile phones like MP3P. Haptic is a vibration technology to interface the user and is highly recognized as a feedback technology of mobile devices with touch screen. Samsung Electronics announced on 13 that it will adopt Haptic technology for the next model of MP3P ‘YEPP P2’ carrying 3 inch touch screen as Anycall Haptic phone sales reached 100,000 units in one month after release. “Haptic technology is essential to all touch based mobile devices. MP3P adopting the technology will be released within this year.” said Park, Du-eui, the Head of planning team in DM at Samsung. It means Samsung Electronics, leading haptic technology through mobile phone, wants to lead market with various mobile devices. Navigation companies are moving quickly to adopt the technology. Currently, two leading navigation companies are developing haptic based navigations for car with a goal of releasing in the second half of this year. Navigation adopting haptic can enable drivers confirm input without seeing screen. A researcher of the navigation industry said, “To increase safety for users, we are developing prototype adopting haptic function and if the issue of production price is resolved, we will release quickly.” DID (Digital Information Display) companies are reportedly considering adopting haptic technology. The reason for their interest is that it enables ads of experience. For example, if you touch DID displaying hamburger, you feel as if pluck off bread and see lettuce, cheese and ham. Seo, Dong-hee, the President of Emersion Korea, a vibration solution company, said, “Current technology enables haptic technology to adjust length and height of vibration in a 40 inch display. In the near future, people can touch billboard in streets.