What is the mobile subscribers want in true feeling? Choice!
According to a consumer survey published last Wednesday by IBM' s Institute for Business Value, 80% consumers say that they prefer the supplier who gives a more choice in the application and the service available on their mobile device.
The market for Mobile Internet services will reach 80 billion dollars by 2011 and the number of mobile Internet users will reach 1 billon by 2011. The possibility of ISP (Internet service Providers) surviving in this large scale market depends on plenty of application program available.
ISP (AT& T or Comcast) may keep their customers from accessing Facebook or Skype. They can provide open access also. As the internet goes mobile, last November Verizon Wireless announced it will experiment open access. So open network companies such as Google see a huge opportunity. Google develop an new open operating system platform for mobile phones called Android.
The mobile operators should offer more freedom of selection to customer and not charge a premium.
http://news.cnet.com/8301-10784_3-9950016-7.html
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