Judge Says Dell Misled Customers with False Advertising

http://www.cio-today.com/story.xhtml?story_id=13100C7XGPQ4&page=2

Sukgu's comment - As a student and a pratitioner in the business field, there is no clear guideline to separate what is wrong and what is good. In many cases, common good is the criteria to determine above issue. However, sometimes what I have to do is making money, and that is the measurement criteria. I remember the telling from the strategy management class. That is "People in the Business Administration dream about monopoly, while economists dream about perfect competition." Then, what could be the last line that is tolerable.

According to the judge, Dell ads offered promotions like free flat-panel monitors, additional memory, rebates, instant discounts and financing with no interest or no payments for a period to "well qualified" or "best qualified" customers. However, as few as 7 percent of New York applicants qualified for some promotions.