Customer Communication: Meet Them on Their Own Turf

http://www.technewsworld.com/story/62682.html

Customer Communication: Meet Them on Their Own Turf

Sunday - April 27, 2008Look closely at any effective customer relationship management strategy. Look beyond the technology, beyond the hype, and what will you see? What you'll see is a company that knows how to effectively communicate with its customers. Ask yourself, "What do CRM solutions actually do?" To put it very simply, they collect and manage customer information. Now ask yourself, "What is the real value or purpose of all this customer information?" Again, very simply, the real value of this information is in helping your organization to better communicate with your customers. [More...]

Customer Communication: Meet Them on Their Own Turf