Thursday, June 5, 2008

Touch and Feel: Phones Embrace Vibration

http://www.koreatimes.co.kr/www/news/tech/2008/06/133_21317.html

This article is introducing about a marketing war between Samsung Electronics and LG Electronics engaged in a full-scale marketing war for their new ``haptic'' phones, which appeal not only to the ears and eyes, but also to the fingers.


Haptic, from a Greek word meaning touch, has been a keyword among mobile phone designers. LG Electronics was far ahead of Samsung in introducing the technology to phones. The company has sold a number of touch-vibrating phones such as Prada and Viewty.

To catch up with LG, Samsung has launched a massive advertisement and promotion campaigns for its SCH-W420 series phones. The company is trying to differentiate its phone from LG's by saying it is a third-generation device.

It will be interesting to wartch the outcome while I Prefer LG Haptic phone

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