http://www.ft.com/cms/s/0/caa70584-3257-11dd-9b87-0000779fd2ac.html
Sukgu's comment - After reading the article, I still have a question. According to the article, it would provide various types of advertisements in game like both static and dynamic adverts, product placement, game-portal display adverts and sponsorship. Does it mean that the advertisement would interrupt in the middle of game and gamers have to spend several seconds or minutes just to watch ads? I hope not. Because gamers already paid for the machine and have the right not to be interrupted by anything else. I hope I misunderstood the article.
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