Monday, June 9, 2008

Apple announces cheaper 3G iPhone

http://news.bbc.co.uk/1/hi/technology/7443543.stm

Apple has unveiled a second generation of its iPhone, with support for faster 3G wireless networks.
The company is hoping to boost its share of the smartphone market, which is dominated by Nokia and Blackberry.
The new devices were launched by Apple boss Steve Jobs who said the phone would be "more affordable" for consumers, starting at $199 (£100).
The new iPhone also comes with GPS satellite navigation built in for location-based services.

Apple has a 20% share of the US smart phone market, but only 5% worldwide.
"Twice as fast. Half the price!" - campain catch phrase of 3G iPhone
I wonder that price policy of Apple can change the market share.

1 comment:

jhhong said...

Whenever Apple introduce new product,I, as a custmer, get to be excited expecting their innovative strategy and product.
I hope my company will be the company who gives customer as well as employees "throb,expectatin and
deep impression"