http://www.cio-today.com/story.xhtml?story_id=020000MIF9WO
Sukgu's comment - The result for this action might be dependent on how many people are looking for internet service in the coffee place. I guess the situation in U.S. can be different from Korea in terms of accessibility and access price. However, personally I wouldn't go the the starbucks only because I can use internet for free. Actually, there are already many places to use internet for free in Korea.
One brand experts says Starbucks still has a ways to go to revive the brand's image. "They are desperate to keep the traffic going in their stores," says Eric Zeitoun, president of Dragon Rouge USA, a brand consulting firm. "But free Internet access won't get you there. Starbucks needs to fundamentally rethink the environment of its stores."
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I liked going to Starbucks while I was living in the Philippines a few years back. The reason for that are that the price was reasonable enough to buy a drink and there were not much other choices to replace Starbucks....The situation is totally different here in Korea. Now I rarely go to starbucks because of too much pressure from the high price of Starbucks. However, Starbucks is the place that I can feel the mood such as cozy.....So They have to develop some other sense that draws customer back to Starbucks rather that free wifi.....
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